An Indispensable Checklist While Designing Business Cards
Twitter links and LinkedIn profiles may take precedence over the official address or the landmarks, but you cannot deny the fact that business cards were, are and shall always remain supremely important for a business to grow its market and clients. However, getting a box of business cards is not enough. You have to ensure that they have the best message and the best packaging that delivers the message accurately.
Here is telling you how to make the impression that you long to make, with the help of your business cards, and yet keep them short, crisp and concise.
1. Please! Do not be cheap!
Well, someone has to say the truth and it better be us. We all know the places where one can get a 1000 business cards for 99 cents, even for free for that matter, but seriously, is that really what your business is all about? In this sharp and cunning business world, where options galore like broken sea shells on a beach, you really want to take your chances with a cheap quality business card? And what good is it going to do anyway? Nobody is going to regard it. It will just be thrown out in the bin, just like we do, with the rest of the cheap quality business cards.
The printing, the design, the quality, the thickness of material, everything makes a huge difference. Besides, in this fast age world, first impression is the last impression. Thus, remove obsolete work machines, motivate your work force to work extra, cut the over usage of electricity etc, but do not try to save on your business cards. It is not as if they will save you a fortune anyway. So, indulge! And ensure you get the best quality business cards.
2. Design for your clients
Now that we all agree there is no point in being cheap about the business cards, it is time to actually get our basics right. Like it or now, but almost any and everyone who you are going to hand over your business card to, is going to judge you right in that instant. The graphics, the fonts, the paper quality and the style of language used, they all make a difference. Just like you cannot enter the board room meeting of a fortune 500 company wearing flip flops, and you would look like an odd one out dressed in tie and suit during a beach volley-ball event, similarly you have to customize your card for your clients or customers.
Your business card does not represent who you truly are, but the type of services that you have to offer. Thus, design your business card as per the clients who are going to buy these services.
3. Swear by the use of Clip Arts
For the love of anything that is sacred and holy, please do not use the clip arts on your business cards. They immediately undermine your relevance, put you down in the eyes of your clients, degrade you on the scale of credibility and professionalism, and yes, in the end, give others a reason to mock you behind your back.
4. Please refrain from vomiting all of the information.
A lot of entrepreneurs take their business cards rather seriously and treat them like bible. Well, this is no place for you to describe your company’s profile, record breaking sales, or any other information which you are prompted to tell. Keep your business cards really crisp and concise. Some of the best business cards that you will see here, have just a name, a contact number, a black text, and a white back ground. That conveys power and self believe. You may further want to include twitter details, Facebook profiles, LinkedIn aliases etc, but remember, these are just additional baggage of information which you can still use at a later stage, not right in your business card per say.
5. And you may include a QR code too!
Ever wonder in what all beautiful way technology works these days? The QR code helps as a connection between your real life and the online marketing material. It is read able by the smart phones and helps the people with an access to your QR code, to get through to your website or other landing pages. In fact various landing pages with the title of “So we have met before” exist now, which the OR codes connect directly. A random search on the internet will tell you about how to download, generate and implement a QR code. Go figure!
This post is attribute to the www.overnightprints.com, you can contact for Design Business Cards, Postcards, Brochures, Greeting Cards by OvernightPrints.