Businesses are exposed to extremely high competitiveness on the market, and it is tough to get online business presence spotted. Thus “Paid search” (SEM) and “organic search” (SEO) can be great resources for businesses. Being the top worldwide search site, Google needs to become the most targeted place for you to be in the online marketing world.It means to get the blog or website noticed by the viewers through various rating methods by the search engine. The core goal for a web resource owner lies in occupying a place on the first page of Google and possessing rankings in the top three results of any search in his business sector.
How does Google function?
Google amends up to date SEO algorithms at least 500 times per year. Every month or two there are main changes that carry a significant impact on a wide range of websites. The most important ones are the Panda and Penguin algorithms.
How can you protect your page from being punished and prevent any further penalty? This issue is a real headache as the process of reviving from a search engine penalty is very complicated and time-consuming.
Penalties are called unfavorable activities against your blog or website that diminish its rating in search engines. Google penalties appear of two varieties – the automated penalty that is caused by algorithm updates and manual penalty which results from the black hat SEO techniques.
Google Panda targets poor content
Panda is a kind of Google penalty that targets an entire website for its poor quality content. One of the key algorithms appeared in February 2011. Its main task is to ensure that sites with low-grade information will not appear at the top of search result pages. It undergoes regular updates to assess web resources, which contain new information and penalize them if the poor value is disclosed.
It is not enough to host some good content on several pages and continue to spread the bad one. With Panda algorithm, the entire website will be penalized for displaying poor quality text.
Panda’s another objective is to keep plagiarized pages from gaining higher rankings on the results page than the sites from which they have stolen the content.
Tips to avoid Panda penalties
- Delete low-value/thin content from your resource. – To keep from lowering your site rankings in search engines, you shouldn’t demonstrate copied content on the same topic or brief articles without adding any real value and with spelling errors.
- Produce your own original wording. – Search engine optimization is the most powerful when you write unique and compelling content with related keywords. Display only unique opinions and ideas to get attention from your target audience. Adopting this method you will also provide more value for your readers.
- Become an authority in your field. – Not to get blacklisted by a Google penalty, it is crucial to prove that you are a professional in your niche. When you create an authoritative file, other sites will link to it.
- Run a single URL. – With the use of multiple URLs to direct the users to your homepage, you may be penalized based on the duplication of your site information.
- Limit your ads. – An overcrowded page with ads will restrain its visitors from staying in it, rank low on authority, and become more vulnerable to algorithms penalties.
Google Penguin targets spam content
Penguin is another algorithm established by Google on April 24, 2012. It targets any spam content or web spam. When you include a lot of unnatural links, buy or sell them, participate in link farms, or promote link exchange, you are suspected of trying to trick search rankings and will be punished. Using black hat SEO techniques like keyword stuffing or purchasing back-links will surely subject your site to Penguin penalty.
Tips to avoid Penguin penalties
- Avoid onsite keyword stuffing. – Despite keywords are vital to enlarge your visibility at the search engines, their overuse predisposes you to Penguin penalties. It is recommended to keep your keyword density not higher than 2-3%.
- Avoid overusing back-links. – You will be penalized if you try to trick by creating back-links to your site from one of your other websites. It will be considered as over optimization of the main site.
- Check your anchor text. – Your anchor text should be linked to relevant content. If there are many links pointing towards one anchor text, you will be exposed to penalties.
- Don’t use too much onsite linking. – Make sure that your text on any page does not contain an abundance of onsite links. The overuse of internal linking is another reason for being lower in rankings.
- Adopt applicable heading system for your headings. – Don’t stuff your text with more than one H1, use H2, H3, etc. instead.
- Avoid too many redirects. – Using redirects to increase the revenues from ads will expose your site to being penalized.
- Don’t clone your content. –Never steal any ideas and thoughts from other websites, create your own valuable text instead. Additionally, you should generate new information frequently.
Manual penalty targets dishonest play
Google web spam team can manually place a penalty on your webpage if you adopted unethical black hat technique in the past.
Tips to avoid manual penalties
You can be penalized if you break the rules specified in Google’s Webmaster Guidelines. These rules concern poor content, pure spam, unnatural links, or other issues.
It is possible to solve the issue with your penalized site as soon as you rewrite its poor content, get rid of useless links, delete cloned pages and produce high-quality, authentic information. You need to submit a request to reconsider your page ranking. Google will check it again and will cancel the penalty if the website corresponds to the demands.
Any updates you draft for your page can take weeks to be recognized by search engines. It is recommended to follow the tips described above to raise your page to the top and prevent any further algorithm penalties. Reaching the highest position on search results pages ensures a steady stream of your free target audience.
Author Bio: Bryan Davis, an online marketing strategist, and consultant are currently working at https://essayvikings.com/research-papers. He is an expert in Social Networking, Marketing, and Search Engine Optimization. Bryan speaks four languages, has lived and worked in many countries around the world, and has experience in Google AdWords and Analytics.
