Should You Redesign Your Website Right Before the Holidays?
The winter holiday season has become extremely important for a wide range of industries. It used to be that the holiday season was cherished by only the retail companies and shipping organizations, but with the accessibility of information, products and services via the Internet, many more companies are starting to see the benefits of the holiday buying season.
Wise person that you are, you were aware of that trend and made sure that your marketing strategy included a comprehensive mobile website that can be accessed via both smart phones and tablets, but is that enough during the holiday season? Should your business strategy include an overhaul of your website as the holidays approach? Here are three things to consider.
1) Your Website Will Be Busier During the Holidays
When the holidays get closer, more people will be using the Internet to find the products and services they want and need. Is your website laid out to direct your new traffic to the important pages of your site? Do you have holiday pricing specials that you want to put right up front where new visitors can see them? To take advantage of the frenzy that the holidays can cause, you may need to redesign your website to make the important parts more accessible to new users.
2) Customers Like a Holiday Look
Did you know that your current customers and potential new clients all expect your website to stay current with the times?What’s more, most customers appreciate sites that reflect the holiday season. If you sell products or services online, then you might need to redesign your site to give it a holiday look just to stay competitive. You can add some holiday graphics and maybe even change the background colors to something more befitting the season, but try to keep the redesign as minimal as possible. A cheery holiday website is not going to turn anyone away, but if things look too different, your returning customers might get confused.
3) This Can be Your Chance to Try Offering Something New
The holidays are usually when people redesign their websites to offer some new feature or service. You may want to add a section to your website that has online holiday games for children. Experiment with a new product page layout to see if customers like it better. With so much online shopping, now is the time to try something new and collect lots of data in a short period of time.
In the end, completely overhauling a website during the holidays is a bad idea because too much can go wrong when you start tinkering with things at that level. Nevertheless, redesigning the way your website delivers information and offers products to clients can be a great idea as the holidays get closer. And, to be honest, most online shoppers expect to see some kind of tribute to the holidays on your site, so you do not want to let them down!